Online Shoppers Gain New Bitcoin Payment Options

By Aug 28, 2014 9:30 AM EST

NEW YORK (InsideBitcoins) — Online shoppers are gaining another bitcoin payment option as Demandware, an ecommerce platform hosting some 225 retailers, begins offering the digital currency as a payment choice to its clients. The Burlington, Massachusetts based company has teamed with BitPay to add bitcoin as a form of payment to its enterprise-class cloud ecommerce service. Demandware hosts 900 retail sites for brands that include Adidas, Brooks Brothers, Bare Escentuals, Cole Haan, Panasonic and Pier 1 Imports.

“The BitPay integration gives Demandware customers access to another innovative solution to effectively meet evolving consumer demands,” said Tom Griffin, SVP, corporate development at Demandware, in a release. “With BitPay, our joint customers can offer another payment option to their customers, further enhancing the consumer shopping experience.”

With pre-built integration, retailers can now integrate BitPay into their checkouts, accepting bitcoin with no processing fees, and receive settlements in bitcoin or nine different fiat currencies.

“Our goal is to make it as easy as possible for merchants around the world to add bitcoin into their payment systems,” said Tony Gallippi, co-founder and executive chairman of BitPay.  “Our LINK cartridge offers retailers a quick and easy way to accept bitcoin as part of their payment options.”

Demandware (NYSE: DWRE) reported revenue of just over $36 million in the second quarter, a 55% year-over-year increase. Earlier this month the company saw its stock receive a bump in value as Goldman Sachs boosted its rating from ‘neutral’ to ‘buy.’

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