NEW YORK (InsideBitcoins) — True to its new platform promising to concentrate on matters of bitcoin core development and outreach, rather than matters of policy and regulation, the Bitcoin Foundation has launched a new initiative to enhance public awareness of the cryptocurrency.
In partnership with BitFury, BitGo, Tally Capital, ChangeTip, and Bitcoin Foundation lifetime member Bruce Fenton, the group is retaining theAudience, a multi-channel publisher of social and digital content to launch a “multi-faceted social and traditional media campaign to educate businesses, consumers, and society at large about bitcoin.”
“As the ecosystem matures, Bitcoin companies are stepping up to the plate. We’re excited to join a coordinated and concentrated effort to teach Bitcoin to the world’s almost 3 billion internet users — two-thirds of which are from the developing world,” said Brock Pierce of the Bitcoin Foundation in a press statement.
The social media company theAudience was founded in 2011 by Sean Parker of Napster and Facebook fame, as well as Oliver Luckett, formerly of Disney-owned DigiSynd and Ari Emanuel, a noted talent agent and co-CEO of William Morris Endeavor –perhaps best known for being parodied as “Ari Gold” on Entourage. The company claims a staff of 150 “social media professionals” based in Los Angeles, London and New York.
“We are passionate about Bitcoin and the highly disruptive technology of blockchain which will have the social, cultural and technological impact on society as the Internet did starting 20 years ago,” said Valery Vavilov, CEO of BitFury. “We selected theAudience for their ability to effectively communicate impactful stories. We trust in their ability to convey our passion, belief in the genius behind the blockchain and determination to bring the benefits of the Bitcoin and blockchain to the world.”
“Bitcoin offers incredible benefits for humanity,” added Oliver Luckett, co-founder of theAudience. “We’re digital storytellers and want to help Bitcoin companies convey the positive change they’re capable of bringing to the world — from new fraud-proof voting mechanisms, to affordable remittance payments, to banking services for the disenfranchised.”
TheAudience counts among its clientele Ford, McDonald’s, 2oth Century Fox and American Express. “We have developed a powerful, interconnected network of over 6,000 celebrities and social influencers. Every month, we reach over a billion consumers with over 5,000 pieces of content,” the company says on its website.