#204 Ben Bollen & Jason Goldberg: Simple Token – Bringing Tokens to Mainstream Consumer Applications

By adam@letstalkbitcoin.com The LTB Network Oct 11, 2017 8:33 AM EST

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As the ICO boom continues to drive funding and interest in cryptocurrencies, mainstream consumer applications are increasingly looking towards tokenization. One of these was social network Pepo, founded by veteran entrepreneur and previous founder of fab.com Jason Goldberg. Faced with the difficulties of integrating blockchain, they decided to start Simple Token – a company focused on building easy solutions for mainstream applications to use blockchain.

Simple Token CEO Jason Goldberg and Chief Technology Strategist joined us to discuss the case for branded token, Simple Tokens architecture and the balance between easy user experience and decentralization.

Topics discussed in this episode:

Jason’s long history as an entrepreneur and the turbulent story of fab.comThe perils of raising too much moneyHow the quest to tokenize social network Pepo lead to founding Simple TokenThe opportunity in tokenizing mainstream consumer applicationsHow Simple Token uses Ethereum and sidechains to allow companies to issue branded tokensHow Simple Token backs branded tokens through a staking contract on EthereumThe economics of Simple Token and upcoming ICO

Links mentioned in this episode:

Simple Token | The Bridge between Cryptocurrencies and Consumer Apps.Jason Goldberg – This Week In StartupsSimple Token Pitch DeckSimple Token Technical WhitepaperOn the Rebound from Epic Failure ?'” Hacker NoonSimple Token Telegram Channel

Support the show, consider donating:

BTC: 1CD83r9EzFinDNWwmRW4ssgCbhsM5bxXwg (https://epicenter.tv/tipbtc)ETH: 0x8cdb49ca5103Ce06717C4daBBFD4857183f50935 (https://epicenter.tv/tipeth)

This episode is also available on :

Epicenter.tvYouTubeSouncloud

Watch or listen, Epicenter is available wherever you get your podcasts.

Epicenter is hosted by Brian Fabian Crain, S?ƒbastien Couture & Meher Roy.

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